5 Key Social Marketing Trends to Watch in 2020
2020 has been, well, kinda weird thus far, and filled with uncertainty. However, one thing’s for sure, social marketing ain’t slowing down anytime soon folks! The trends keep on coming and your business should stay abreast with the coming changes.
It’s going to be an exciting year for social marketing, with plenty to sink your teeth into. So, in the interest of “sharing is caring” lemme make it easier for you 🙂 Here are five key social marketing trends to watch in 2020. Let’s go!
It’s All About the Stories
This year an increasing number of brands are using platforms such as Snapchat and Instagram to promote their company using the ‘Stories’ feature. Hootsuite reports that ‘one-third of the most viewed Stories (on Insta) are from businesses.’ Stories are an excellent way to boost brand awareness and improve engagement. You can use Stories to show your audience the persona of your brand, including what it’s like behind the scenes. The real-time element adds a dose of authenticity which is just what audiences love.
Tiktok Is Booming
TikTok is surging in popularity, particularly with the younger generations. According to Oberlo, ‘TikTok has 800 million users worldwide’. Getting in early and using TikTok could help to expand your reach. Many brands have already started using TikTok including Chipotle, The Washington Post and Gymshark. Brands who do well on TikTok post videos that are funny, but as long as your content is engaging and original, you’re all good!
The best way to create customer-centric content is to match your content with what users are generally looking for on that platform. For instance, on Twitter people search for memes and news, so you should produce Twitter content to reflect this. Another thing you can do is to get customers to create content that you can use. You’ll engage your audience better with authentic photos and videos of people using your products. For a creative social media strategy, your customers are the key.
Employee Generated Content
This year we’re going to be seeing more employee-generated content. Your audience like to see the faces behind your brand, and hear the real voices. When you hand over content creation to your employees, you’ll get creative ideas that genuinely align with your culture. A word of warning, you should create roadmaps and guidelines for your employees before you let them loose on your social media.
Doing so helps to establish what they can and cannot say (you won’t want your reputation to suffer)! You could also consider having one person curate the content provided by other employees. By doing this, you can ensure content is always on-brand and filter out or improve any low-quality posts. Remember, yes everyone can post on social media, but not everyone can do it well. Sorry to sound a little elitist, but this has been my experience when curating content. If you are looking to create such a role, here is a great resource to find some of the best social media marketing tools to help you get started.
Keep up the Video
The video content trend keeps on growing, so keep it up in 2020. Video content gets plenty of shares, while live video such as webinars can help you to boost the authority of your brand. When you produce live streaming content you’ll end up with far more impressions when compared to posting in the newsfeed. There are plenty of live streaming platforms for brands to choose from.
It doesn’t matter what you’re selling, whether it’s eco-cosmetics, SEO services, sports equipment or another product. The fact is every product can be effectively promoted on social media if you use the right strategies, trends and tools.
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