Content Strategies to use During Bloggers Burn Out
I’ve noticed A LOT of blog posts discussing Bloggers Burn Out when scheduling pins using Tailwind* this week. One of the most popular suggestions to combat bloggers fatigue, is to take a blogging break. But in reality how feasible is this? The Blogosphere is so friggin’ fast paced, making it exceptionally easy to fall out of the loop.
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Don’t get me wrong I’m a firm believer in allowing yourself breaks from social media and what not. I don’t believe prolonged social media activity is especially great when it comes to your mental health. BUT I personally have a non-negotiable one post per week blogging deal between me, myself and I.
I’m holding myself accountable to this posting schedule come hell or high water. I’ve compiled a few tried and tested strategies I have used, so that I can keep to my posting schedule even whilst experiencing Bloggers Burn Out. If you are as stubborn as me when it comes to producing consistent blog content, then this post is for you!
What is ‘Bloggers Burn Out’
I think it’s safe to say that every Blogger has experienced burn out at some point. There is always something to do when you have a Blog baby to raise! They grow up so fast … If you don’t pace yourself, burn out is almost inevitable. I know most people are in the same tumultuous boat as me. Which involves a balancing act of day job and keeping your blog baby alive and kicking.
Blogging, well it sure ain’t easy, despite what all those ‘Make 1 Billion Dollars in 2 seconds with your Blog’ kinda posts say. It can be really tiring to keep everything going. I know the ultimate strategy is to batch your blog posts, and schedule a few in advance to remove the pressure. But I simply don’t have the time to do this; meaning I write a post the same week as I publish it.
Helpful Content Strategies to use During Bloggers Burn Out
Allow for a Reduced Word Count
When I’m feeling the blogging burn, I allow myself to lower my word count expectations. Not every blog post needs to be War and bloomin’ Peace! Something is always better than nothing.
However, regardless of word count you DO need to make sure you always provide something of value to your readers. Or else why would they come back? Remember you can scrimp on word count when you need to, but NEVER scrimp on value.
Pick an Enjoyable Topic
If you’re anything like me, some blogs posts feel like more of a chore than others. I find if I’ve tasked myself with delivering a good tutorial it can feel quite draining. I try to make all of my tutorial posts extremely detailed and include plenty of screen shots. I’ve tried doing these kind of in depth posts during a Bloggers burn out, and all it has resulted in, is a half arsed attempt that I’ve had to revisit and amend.
Plus it seems to take triple the amount of time it would at peak performance. Not a tremendously productive exercise I’m sure you’ll agree! BUT if I pick a subject that’s easy going and doesn’t involve a lot of extra research, I fair much better.
Write a Round up Post
Another great suggestion would be to do a round up post. Some examples would be:
- My Top 5 Skincare tips of all Time
- My Favourite Blogging Resources
- My Top 5 November Food Finds
Round up posts are great because you can link back to previous posts for more in-depth information about the subject matter. Which relieves the burden on your fried brain! For example, I like to include statistics in my posts where I can, which involves research. YAWN. But if I’m doing a round up post I can link to and re-use stats I’ve already found. Providing they are still relevant of course!
Re Purpose an Older Post
Re purposing old content is like a round up post in terms of effort level. F yeaaaah! However, instead of creating a new post linking back to old content, you are updating an existing post.
For those of you that frequent my blog, you may have noticed that I write about Pinterest like A LOT. These kinds of posts are perfect re purposing material because Pinterest has experienced so many changes recently. I can go back and include the latest updates within old posts, and re share. Ah Pinterest, the gift that keeps on giving!
OK, this could be classed as cheating as it’s not exactly new content. But providing what you include adds value, I think you get a pass.
Reflect Upon your Week
When your brain is frazzled, it can be helpful to reflect upon your week. These types of personal reflections can feel so much easier to write than other posts. It’s especially gentle on your frazzled mind, to recall events that have occurred recently. Although, some days I can’t even remember what I had for breakfast. So, maybe don’t take my word for it …
Even if you are writing about one day, or the full week, include a life lesson, observation or both within your content. This could help someone tremendously if they are experiencing something similar. Remember, you don’t get to scrimp on value only word count during Bloggers Burn Out.
Have you learnt anything new this week? Or maybe you have discovered a new blogging resource? This happened to me when I discovered *VigLink. Even though I was flippin’ frazzled, it was such an awesome resource that I couldn’t wait to share it. The excitement counteracted my Bloggers Burn Out and I powered through.
As always, I hope this post has been helpful. Do you have any content tips to share? Or even some effective ways to avoid Bloggers Burn out? I’d love to hear from you in the comments below 🙂
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