5 Steps to Improve your Pinterest Profile

If you are curious about how to improve your Pinterest profile I encourage you to read on.  I have included an easy to follow how to guide within each step to make them super accessible.  Recently I have been showing my Pinterest profile some much needed TLC!  I thought I could share the 5 steps I have taken with you.

Improve your Pinterest profile in 5 steps with this easy to follow how to guide #bloggingtips #PinterestTraffic #PinterestTips

Let’s Improve your Pinterest Profile

Pinterest really is the gift that keeps on giving.  It works hard on our behalf, but we must build a solid foundation so that it can perform at a high capacity and yield desired results.  You may or may not know this, but Pinterest is a visual search engine not a social media platform.   This is extremely important.  Think SEO

If you haven’t already started to optimize your online content.  I have a written a step by step guide.  You can access this by clicking the image below.

This post is aimed at both new and more established bloggers who have heard the term SEO thrown around but don’t know what it is, and or/how to implement it! Let's GO!

You can super charge your Pinterest profile and the content within using the same optimization techniques employed within your personal web space!   Although this post isn’t specifically about optimizing your Pinterest profile per say, this does play into some of the steps I’m about to discuss.

In my blogging journey I have had to be extremely specific on all fronts because I’m balancing A LOT of business projects along side my main job.  My online “mission” consistently revolves around blogging / social media guidance, design and my abstract art creations.   My Pinterest profile also reflects this.

I  have boards for the following:

  • Abstract art
  • Blogging tips and
  • Social media tips
  • Branding and design

These boards feed into my over all online mission, but they are not specific to my own content.

Step 1. Create a Pinterest Board for YOUR Content

Believe it or not I have only just had time to complete this task, and oh how I wish I had done this from the start.  Please don’t make the same mistake I did!

*Face palm*

It makes such a difference to the over all layout of your profile.  Most importantly, it means that you can easily direct people to your content, whilst reserving space within other boards for more natural pinning.  Aka Pins that are not your content, but feed into the over all mission of your profile. 

How to Create a Pinterest Board for YOUR Content

Start by heading to your profile overview as per the image below.  Click the “Boards” tab (next to the number 1 in the image below) and then click the plus sign on “Create Board.”

How to Create a Pinterest Board for YOUR Content

The next step is to name your board appropriately.  By appropriately, I mean clearly, with optimization in mind and with reference to your personal brand.  For example I have created:

  • Rachael Hope Blog Tips
  • Rachael Hope Art & Design

Blog tips and Art & Design are both popular search terms on Pinterest and both these boards make clear reference to my brand.

After you click the plus sign the screen below will load.  Type your chosen name and click “Create.”

How to Create a Pinterest Board for YOUR Content

It’s now time to edit your board description.  Once again think SEO.  What is the focus of your content?  Do you have a niche?  What do you think people would type to be matched to the content within your Pinterest profile?  These are the things you should be thinking when writing your board description

I will include my description below for context:

“Helpful tips to boost your blog. Including SEO, Social Media tips and further Tech Wizardry!”

I have no doubt that you can do A LOT better than me!

In reference to the above follow the sequence as I have numbered below.

  • Name
  • Description
  • Category
  • SAVE

How to Create a Pinterest Board for YOUR Content

It’s important to pick the correct category from the drop down list.  This will list your pins against the right search category for your content.

After the above steps have been completed then you can begin the process of moving relevant Pins from your blog / website across into your new Pinterest Board!  It isn’t a fun task.  But it is SO worth it.  You can transfer the required Pins across from existing boards.

Please see below examples of the final products for reference.

Pinterest Board Example

A brief side note…You can click the icon I have circled below (see arrow) in order to go back and edit your board(s) in the future.

How to Create a Pinterest Board for YOUR Content

Step 2. Set Appropriate Pinterest Board Cover Graphics

A Pinterest board cover graphic is the stationary image that acts as the “shop face” of a Pinterest board.   By setting an appropriate graphic you can use this space to make a statement about you!  The image can advertise your personal brand, logo, contact details or all of the aforementioned.

How to Set Pinterest Board Cover Graphics

From your Pinterest profile page, select the “Boards” tab.  Then select the pencil icon as indicated below.  A screen will load so that you can “Edit your board.”  Underneath the “Category” tab you will see “Cover.”  Select this option.

How to Set Board Cover Graphics

Screen number 3 “Change Board Cover” will load.  You can use the arrows as indicated above to move through existing pins within your board.  If you have a pin image that you already feel appropriate then you can select it.  If you need to reposition the image, you can click it and drag it either right/left/up/down.

I already had an appropriate pin image to select.  But if you don’t, you could create one to the correct dimensions.   I use Canva and PicMonkey to create my graphics.  I find Canva to be the best overall, but PicMonkey is preferable when designing on a mobile device.

Once you have created a design, you can upload it as a new Pin directly to Pinterest.  You can manually upload a new pin directly to Pinterest by clicking the red plus sign button on your profile page.  See below.

How to create a new Pin on Pinterest

Another screen will load.  You can now upload your new board cover image.  You can manually link this pin to your website by adding your website URL into the appropriate box.

As always remember SEO when creating a pin description.  I would suggest writing an overview of what people can expect to find on your website/within the board itself.  Remember this pin will serve as your “shop face.”  Once you have uploaded your new pin you must save it to the relevant Pinterest board.

upload new pin1

Step 3. Set Pinterest Featured Boards

Featured boards appear first on your Pinterest profile.  So when a visitor lands on your profile page, your featured boards are those at the top waiting to greet them.  It is recommended that your featured boards should feature YOUR content.

If you are part of any group boards you will know that they can be a double edged sword.  Don’t get me wrong they are super awesome!  But if you don’t arrange your Pinterest boards appropriately you are basically a glorified referral service.

The default setting of Pinterest is that the most recently used board moves to the top of your profile.  Group boards are so frequently used that those bad boys will constantly appear at the top of your profile.

How to Set Pinterest Featured Boards

To set your featured boards go to your Pinterest profile page and select the three dots as highlighted in the image below.  Select “Settings.”

A separate screen will then load with the option to edit your featured boards.

Set featured pinterest boards 1

The next screen will provide the option to pick up to 5 Pinterest boards to be featured on your profile page.  These Pinterest boards will automatically scroll through at the top of your profile. 

Each empty slot has a drop down menu so that you can choose from all available boards.  The order in which you place them is the order in which the appear on your profile.

Set featured pinterest boards 2

This is an example of my new and improved Pinterest profile page including my featured boards.  There they are right at the top.  Isn’t it beautiful <3

Featured pinterest boards Example

Step 4. Arrange your Pinterest Boards Appropriately

I know, I know!  But we have just set our featured boards?  The order of your featured boards doesn’t apply to your full profile


See below.  This screen was taken after I had set my Pinterest featured boards.  The default setting in the “Boards” section of the Pinterest profile is “Last saved to.”  You guessed it…those awesome group boards are displayed at the top.  We love you group boards but how can we ever compete with your epic pinning power?!

Pinterest Boards section 1

How to Arrange your Pinterest Boards

There is a drop down menu at the end of the tabs after you have landed on your “Boards” section.   Select “Drag and drop” as indicated below.  The give away is in the title.  This means you can swap the order of your boards easily by dragging and dropping them!

How to Arrange your Pinterest Boards

VOILA!  The finished product.

*Happy tears*

Pinterest Boards section final

Step 5.  Selecting Pins for your Pinterest Profile Cover

So we have reached the final step of this epic Pinterest improvement journey.  You have been an amazing travel companion.  I’ll be sad to see you go…But you’re a peacock and I’ve just gotta let you fly!

Your Pinterest profile cover is the visual section at the top of your profile page.  You’ve got to optimize that bad boy!  The images displayed are pins taken from either:

  • Latest pins – Recent pins you have saved
  • Recent activity – Pins people saved from your claimed website
  • A selected board – Pins from one of your boards

The simplest option to maintain over the long haul is picking your newly created board baby!  The one with only your content! 

How to Change your Pinterest Profile Cover

From your Pinterest Profile page click the pencil icon.  The pink arrow is pointing at it below for your convenience.  A screen will then load as indicated below with your potential options.  I have chosen “Rachael Hope Blog Tips.”  I would suggest that you set this to the board that features your own content!

Select profile feature images

As always I sincerely hope that this has been helpful content.  I really can’t wait to see your results.  Please let me know / leave your Pinterest links below if you have used any of these steps.  If I’ve missed anything let me know in the comments below.  I am more than happy to answer any questions!

If you appreciated this post you might like my previous post regarding SEO.  If you’d like to have a gander, you can access it by clicking the image below.

The more I discover about Google’s algorithm, the more I want to cry. Maybe even do a touch of rocking backwards and forwards alone in a dark room? The Google web spiders have become scrupulous when it comes to scouring and evaluating online content. I imagine them as those creepy metal spider things present in the Matrix franchise. Not being one to keep “THE FEAR” to myself, I’m going to share this with you. You’re WELCOME! So, what are we up against? #SEO #Keywords #Algorithms

Until next time…


P.s. If you appreciate the content I share here, why not buy me a coffee? 🙂

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  1. rachaelstray

    August 31, 2018 at 12:46 pm

    Really great tips again Rach. I noticed such a difference after I set up boards and spent some time investing in my Pinterest account.

    Rachael | https://rachaelstray.com/

    1. Rachael Hope

      September 1, 2018 at 9:54 am

      Thanks for stopping by! Your Pinterest is great. You can really tell you’ve put the time in 🙂

  2. beereaderbooks

    August 31, 2018 at 8:48 pm

    These were great tips fab post and so easy to follow I love Pinterest it’s an excellent resource

    1. Rachael Hope

      September 1, 2018 at 9:53 am

      I’m so happy this helped you in some capacity 🙂 yes you are so right Pinterest is amazing. It can seem quite overwhelming at first but is so worth the effort!

  3. Nele

    September 1, 2018 at 9:17 am

    Oh my! Thank you so much! I’m still quite new to pinterest and tbh, I don’t really understand it that well. These tips were great though, definitely going to change a few things on my pinterest account, hopefully theyll help!

    1. Rachael Hope

      September 1, 2018 at 9:52 am

      You are so welcome! 🙂 are you set up as a business account? You get amazing analytics from doing that so you can see what’s working and what isn’t. So glad this was helpful x

  4. thisblondemind

    September 1, 2018 at 11:51 am

    Omg this is what I need!! Thanks so much for the blog girl, I have been desperate to get into Pinterest properly but just didn’t know where to begin… now I do 💖

  5. BeingChloe

    September 2, 2018 at 4:41 pm

    These are great tips! Pinterest has quickly become my biggest source of traffic! I did make a board just for my posts but I always forget to use it, I will have to get back on that! I am also trying to include a pinnable image in all of my posts for people to share x

  6. polley93

    September 2, 2018 at 5:11 pm

    I have an old Pinterest account with tons of boards. I did it just for fun or to gave a space to keep things as a reminder. Does Pinterest help your blog progress? And how? I would really be interested in learning more.

    1. Rachael Hope

      September 2, 2018 at 6:23 pm

      Hey 🙂 Yes Pinterest is really great for blogging! It’s a really great way of boosting the traffic that comes to your blog. You can join group boards full of other bloggers and share your posts with them. I would really recommend getting back into it 🙂 Rach x

  7. Clayaa

    September 3, 2018 at 7:26 am

    What a helpful post! You really covered everything 🙂 Clare xx | https://www.clayaa.com

  8. yourmentalhealthwellness

    September 3, 2018 at 1:15 pm

    I have only recently started with Pinterest and haven’t given it as much attention as I should. Thank you for this post I will need to start applying these tips and tricks and get things moving in Pinterest. Thanks again, great post!

  9. Jo

    September 3, 2018 at 8:47 pm

    I’ve started to use these. I just didn’t really know anything about Pinterest. Thank you for sharing these brilliant tips!

  10. Kelsey

    September 6, 2018 at 10:14 am

    I have some work to do! This post is so helpful. Thank you!

  11. tennismom miami

    September 6, 2018 at 1:40 pm

    Great tips for us new bloggers to implement to boost traffic via a better Pinterest profile.

  12. Casi Mott

    September 6, 2018 at 4:21 pm

    This is really helpful! I haven’t been able to navigate Pinterest for blogging just yet and these tips are super helpful! Thank you!

  13. Atila

    September 6, 2018 at 8:22 pm

    Loved the post, Rachel! I always want to learn more about Pinterest, and you are so helpful!

  14. MostlyWoman

    September 9, 2018 at 3:59 pm

    Thank you for sharing these tips. I always struggle with Pinterest and I Know how important it is for bloggers. XO

  15. Jane

    September 9, 2018 at 7:35 pm

    Wow! great Pinterest optimization info here. Thanks. I never understood how to optimize my boards and use seo like that. Thanks for this. Will need to bookmark for reference

  16. Jared Grant

    September 9, 2018 at 11:00 pm

    Great tips. There is so much to do better.

  17. Coleccion De Fotografia

    September 10, 2018 at 2:35 pm

    I simply adore you for sharing great tips! I have long had Pinterest but it’s just sitting there unproductively. I never found the motivation to do something about it until now. Thanks as always Rach, you are a true gem!

  18. Prabashi Hirunika

    September 10, 2018 at 5:25 pm

    simply defined how to do the pinterest board. My boards are such a jjumble. I think i know where to start from now

  19. Meygan @ AllTheRooms

    September 10, 2018 at 7:34 pm

    Pinterest has been a really good source of traffic for us. I’m hoping that these tips will give us an even bigger boost from Pinterest!

  20. Nina

    September 10, 2018 at 9:01 pm

    Very useful for somebody like me who just started growing my pinterest. Never really realized how big the audience is until I started. Thanks!

  21. thehabibihouse

    September 11, 2018 at 1:28 am

    Wow, Thank you so much. I had no idea how to set up the featured boards. I love your step by steps tips. So very helpful! Im so excited to see how this boosts my already growing Pinterest traffic.

  22. Indu

    September 12, 2018 at 10:53 am

    Pinterest is a popular media these days to boost presence online. You tips on are certainly valuable in in this direction.

  23. Edwin at Regular Daddy

    September 12, 2018 at 1:13 pm

    I am now focusing on building more engagement for my blog using Pinterest. Thanks Rach for this very useful information!

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